Libreto in progress: article 2
It could happen that your book is seen on the internet by a million people but no one buys it.
Or it can be seen by 100 and bought by 50.
It is all about reaching the right audience. Adequate public is characterized by having a need which is partially or totally covered with your book.
Reach the adequate readers
The need can be interest for a historical character which appears in your work, curiosity for the era that your novel is based on, desire to know about a topic you are talking about (unconditional love, gender violence, etc.)
Vejer de la Frontera is a beautiful village in Cadiz, Spain. I use to pass my holidays there since many years ago. Each time I listen about Vejer, I cannot look to another place. If someone writes a novel about Vejer in medieval Ages, it is very probable that I buy it.
If the author of, let´s invent: “The daughter of the Mayor” does not highlight that part of the novel that elapses in Vejer, I will never read it.
So, Vejer should be an important keyword for this book, because lots of people, who are looking for information about Vejer, can find this novel and think like me.
So, each book, whatever about, has its own topics and it is in your hands to highlight what can attract your readers.
This is finally captured in keywords, the terms that summarize the topics of your book and give an answer to the possible needs of certain readers.
How to write the summary of the book
When you published your book someone probably told you (a human or a program) that you should condense your entire book in some sentences, i.e. to write a synopsis. The synopsis should captivate the reader since the first moment; it should trap him and bring him directly to the shopping box of the digital book shop or to the cashier of your village´s bookshop.
In Mylibreto we don´t only ask you just that, but we also request you to write a different synopsis, which not only captivates humans but also the bots of the search engines.
Why?
Because in your libreto, on one hand, the summary has the same function as any backcover of the book, and on the other hand, it is a fundamental element for positioning the adequate keywords in the search engines.
How should this summary look like?
Search engines prefer them long, readers short. Try to find a balance.
And remember! It needs to be a fresh content, i.e. an unpublished text. If you use the same synopsis you already have uploaded to Amazon, for example, search engines will consider that your libreto is duplicating content and it is not worthy to outstand. This not only affects your libreto, but also the whole domain of Mylibreto. That’s why we don´t allow previously published synopsis. You can easily check wether a text has already been published using the site Duplichecker.com to check for plagium, for example.
For the same reasons we don´t want no one using your summary of Mylibreto (Google often doesn´t know who published the text first). So you cannot copy and paste from the libreto.
The summary must contain the keywords which characterize your libreto. Highlight them in bold or in italic. Try to situate them at the beginning, because it is there where Google will care more.
Succeed with your synopsis and your potential readers are going to be able to find you.
Do you want to read the next article to optimize your libreto? Here you have it:
Comentarios
El artículo How to seduce Google and your readers at the same time? está publicado en el club de myLibreto y está categorizado como Marketing online para escritores y lo hemos etiquetado como SEO para escritores, saliendo a la luz el día 15 marzo, 2016 para que nuestros socios y lectores puedan disfrutarlo. Recuerda: How to seduce Google and your readers at the same time?, primero en MyLibreto
Deje su comentario